Target Audience

I wanted to be able to assign a target audience so i know what marketing form to take but to assign this audience i needed to do much research.

 Target Audience

A target audience is simply the group of people the company is marketing and making a film for as they know they will want/like it. This obviously helps when releasing a film to make money from their target audience in general, as when releasing teasers and hints for the film the target audience will hear first and then right before release there will be interviews and PR for the general audience. Also when a film can cater with many ‘target audiences’ by including many aspects of genres they will make more money, get more publicity and get a larger reputation as they are covering many groups of people that will enjoy their film, companies that do this well are such as Marvel, Disney etc as they provide a cinematic experience for everyone. Target audiences are also so important as they also set expectations such as with a romance the audience would have a happy ending.  The choices the company makes will attract and market to certain audiences and using this to your advantage will gain traction and profit on your film. the demographics to consider when applying a target audience would be gender, age, race, nationality, sexuality, disability and class ⇩

← Audience Profiling 

For out sequence finding a demographic would come down to who the themes of our film will attract, because of the action and gore in our film we choice the demographic of boy 15+. we attached this demographic as stereotypically men are more interested in violence and gore. the age we suggest is based on the fact that younger audiences(teen boys) 'usually' enjoy detailed gore and tension, also that younger audiences are more used to these images from video games. The other demographic factors such as race, sexuality and class do not really come in when assigning a demographic for our film it was more based on age and gender.