Genre

 Genre

Genre is a way of categorising pieces of media based of its convections which is used as a format for the institutions to set rules/guides and helps them reach their target audience. The genre effects the consumers as it guides them to identify what they have a preference to and also sets up expectations that have to be met an example of a movie genre would be horror. A sub-genre is used to help filter through the larger genre scale and help consumers reach what they are looking for to a more specific scale and helps the institution give to their wanted audience an example of this would be if a movies genre was horror the sub-genre would be thriller. The last version of genre that can be found would be hybrid genre which is the combination of two main genres such as a rom-com, what this version helps do is to expand the audience the institution is trying to produce for which makes more income and awareness.